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Kevin O'Leary Supports Using AI Extras Instead of Humans in Films Like 'Marty Supreme'

Kevin O’Leary said using AI extras like Tilly Norwood could cut Marty Supreme’s production costs by millions, potentially funding multiple films from one budget, he stated.

  • Recently, Kevin O'Leary said on The Hill's World of Travel podcast that Marty Supreme could have saved millions by using AI instead of background actors.
  • Last month, Tilly Norwood, digitally generated actor created by Xicoia, provoked an outcry by SAG-AFTRA and was reported to attract interest from talent agents.
  • Almost every scene had as many as 150 extras who worked 18 hours, and O'Leary said extras are often visually indistinguishable, making AI a practical substitute.
  • That director could have spent $35,000,000 instead of $90,000,000 and made two movies, illustrating the scale of potential savings, O’Leary said.
  • O'Leary makes his acting debut in Marty Supreme, playing Gwyneth Paltrow's husband in Josh Safdie's film set in 1950s ping pong culture and starring Timothée Chalamet.
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World of Reel broke the news in on Tuesday, October 21, 2025.
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