Local issues are making a comeback after nearly a year of trade war rhetoric

Local issues are making a comeback after nearly a year of trade war rhetoric

The golden rule of political communication is simple: talk like people talk. This imperative demands relatability, which is why politicians and their staff ground their messages back to constituents and the everyday realities of life. Rather than talk in terms of figures so far removed from household budgets, the details are often distilled into themes of generation support, against a backdrop of announcements delivered from the grocery aisle or…