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Listen Now: AI Answer Engines and the New Rules of Ecommerce
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Listen Now: AI Answer Engines and the New Rules of Ecommerce
AI will drive $260 billion in global online sales and $1.6 trillion in in-store sales this holiday season, according to Salesforce. Not entirely surprising given that 62% of consumers say they now trust AI to guide their brand decisions, on par with traditional search. But as consumers rapidly test out and become regular users of these new tools, brands are scrambling to adjust their strategies so that they show up in searches on ChatGPT, Google…
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