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All GP surgeries in England to advertise Jess’s Rule to prevent avoidable deaths

Posters promoting Jess's Rule, encouraging GPs to reconsider diagnoses after three visits, have been sent to all 6,170 GP practices to help catch serious illnesses earlier.

  • Posters advertising Jess's Rule have been distributed to all 6,170 GP practices in England, starting this week to promote the initiative launched in September last year.
  • Jessica Brady contacted her GP around 20 times over six months before her death, was only diagnosed after Andrea Brady paid for a private consultation, and received virtual appointments with treatments during the pandemic.
  • Jess's Rule asks GPs to take a `fresh eyes` approach after 3 appointments, urging second opinions, face-to-face exams, or more tests, with The College aiding resource development.
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ITV broke the news in London, United Kingdom on Friday, January 16, 2026.
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