Lidl signs product placement deal with RTÉ's Fair City

Lidl to open up in Carrigstown in RTÉ Fair City product placement deal

Soap opera’s store to become discount supermarket in summer as broadcaster prepares to move set offsite eventually

Lidl signs product placement deal with RTÉ's Fair City

Low-cost grocery retailer Lidl has signed a three-year product-placement deal with RTÉ that will see a Lidl store appear as part of the Fair City set.

Lidl Heads to Carrigstown in New Deal with RTÉ

Lidl Ireland has teamed up with RTÉ’s Fair City as part of a three year product placement deal that will see the retailer becoming Carrigstown’s retailer of choice. The deal was brokered by EssenceMediacom. Prior to this the BWG-owned SPAR featured as the soap’s retail partner since 2011. It is not known how much the product placement deal is worth although speculation in media and advertising circles this week put the figure at in excess of €60…

Lidl Agrees Product Placement TV Deal In Ireland

Lidl has signed a three-year product placement deal with Irish broadcaster RTÉ that will see one of the discounter’s stores appear on the set of Fair City, a popular TV soap opera in Ireland. Construction of Lidl Carrigstown at RTÉ (more…) The post Lidl Agrees Product Placement TV Deal In Ireland appeared first on KamCity.

Fair City fans braced for change with major revamp amid RTÉ deal with supermarket giant

The new store, which is currently under construction on the famous Carrigstown set, will be unveiled in the summer