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LG REAFFIRMS UNIVERSAL VALUE OF LIFE THROUGH AI POWERED BRAND CAMPAIGN
LG's Radio Optimism campaign inspired over 700,000 people to create personalized AI-generated songs, revealing love and gratitude as life's foremost priorities.
The campaign generated over 30 million social engagements and 2.4 billion content views, promoting emotional connections across cultures.
Expressions of love appeared in over 30 percent of the songs, with family as the most common recipient, reinforcing the importance of close relationships.
LG aimed to demonstrate that thoughtful AI use can strengthen emotional bonds, with Kim Hyo-eun highlighting its global resonance.