US EditionLexus taps Blair Underwood to set a new standard of amazing
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Lexus taps Blair Underwood to set a new standard of amazing
Lexus and agency Walton Isaacson have unveiled a cinematic new campaign titled “The Standard of Amazing,” a powerful brand repositioning that moves beyond product specs and leans fully into emotional storytelling. The campaign debuts with the film “Reaching a Higher Standard,” featuring acclaimed actor Blair Underwood (Long Legs, Self Made), whose voice and presence elevate the spot’s message of aspiration and self-actualization. Directed by Per…
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