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Lexus disrupted established luxury brands in Australia 36 years ago – now it 'respects' Chinese firms doing the same today
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Lexus disrupted established luxury brands in Australia 36 years ago – now it 'respects' Chinese firms doing the same today
New Chinese premium brands such as Denza and Zeekr have earned the respect of Lexus, which says it’s “ultimately good for consumers to have competition”. Lexus says it respects new competition from Chinese premium brands such as Denza and Zeekr, which have recently launched ‘new energy vehicles’ – comprising battery-electric and plug-in hybrid technologies – in Australia at sharp prices. However, the Japanese company says it is “doubling down” …
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