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How Levi's Sells Americana to the World

Summary by Fast Company
Levi's CEO Michelle Gass lays out her strategy to create "the world's definitive denim lifestyle brand" despite Brand America backlash.

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Fast CompanyFast Company
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How Levi's sells Americana to the world

Levi's CEO Michelle Gass lays out her strategy to create "the world's definitive denim lifestyle brand" despite Brand America backlash.

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HiConsumptionHiConsumption

Levi’s Revives Einstein’s Most Famous Jacket With a Museum-Grade Reproduction

Limited to just 800 pieces, this leather jacket will go quickly.

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HiConsumption broke the news in on Tuesday, December 9, 2025.
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