US EditionLego to launch life-size World Cup trophy as part of FIFA deal
- On Wednesday, LEGO teamed with FIFA to announce a life‑size World Cup trophy and to launch LEGO's first World Cup range next year, timed ahead of the 2026 FIFA World Cup co‑hosted by the United States, Canada and Mexico.
- With the World Cup expanding to 48 teams, LEGO announced a life‑size replica ahead of the 2026 men's World Cup, which opens June 11.
- Built at 1:1 scale, the set uses 2,842 Lego bricks, matches the 36.8 centimetres height, and features a hidden globe compartment and LEGO figure.
- The original World Cup trophy remains tightly controlled in Zurich, held only by World Cup winners, FIFA's president and heads of state, while LEGO's replica offers ordinary fans a buildable prize.
- Beyond fandom, the product differs materially because the plastic LEGO model is easier to pick up than the original's 6.175 kilograms and will sell for US$200 next year.
45 Articles
45 Articles
Lego and FIFA unveil a life-size World Cup trophy built from 2,842 bricks, set to launch in March for $200 and marking Lego's first official World Cup range ahead of the 2026 tournament.
Associated Press News
Lego to launch life-size World Cup trophy as part of FIFA deal
It's a life-size World Cup soccer trophy and made of 2,842 Lego bricks. Lego has teamed up with FIFA to announce the product that will launch the classic Danish toy brand’s first World Cup range next year.
FIFA and LEGO Group Ink Announce Partnership - Ministry of Sport
FIFA has announced a commercial collaboration with the LEGO Group ahead of the FIFA World Cup 2026. The partnership debuts immediately with the launch of the LEGO Editions FIFA World Cup Official Trophy, a full 1:1 scale replica set designed for pre-order now and hitting general sales in March 2026. A Major Win in Retail and Brand Licensing for LEGO and FIFA Commenting on the partnership, and emphasising the perfect synergy of the activation, FI…
Ariel VelázquezThere are trophies that rise with strength, others with history and some, very few, that are now also conquered with patience. The FIFA World Cup, that object that for decades has been untouchable, heavy and almost sacred, entered the universe of the domestic game by the hand of LEGO. The Danish brand announced an alliance with FIFA to launch the first official line of the World Cup built with bricks. It is not a decorative miniat…
Coverage Details
Bias Distribution
- 48% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
