US EditionLEGO 'Star Wars' Death Star Lights up the Las Vegas Sphere
The LEGO Star Wars game on the Sphere’s 580,000-square-foot Exosphere showcased LEGO's new Smart Play system, reaching millions in Las Vegas and enhancing immersive brand storytelling.
- On Jan. 7, Sphere Studios and the Lego Group debuted an interactive LEGO Star Wars game on the Exosphere, transforming the Sphere into a Lego Death Star for fans to reenact the trench run.
- Timed to CES, the activation promoted LEGO SMART Play, which uses interactive SMART Bricks and launches LEGO SMART Play Star Wars sets on March 1 in select markets.
- Using the 366-foot-tall Exosphere, Sphere displayed the LEGO takeover across 580,000 square feet with 1 billion colors, marking the first activation of Sphere's Exosphere technologies.
- Sphere says the experiment will excite CMOs and brands, highlighting about 3 million weekly viewers and Sphere's multiyear partnership with its first branded hospitality space.
- Inside the brick-built X-Wing, Jaxson Dart participated in cockpit trench-run gameplay, saying 'Tonight, I felt like a kid again.
11 Articles
11 Articles
I flew the Star Wars Death Star trench run on the Sphere in a Lego X-Wing — and nothing else comes close
Lego turned the Sphere into a brick-built Death Star, and I got to fly the iconic Star Wars trench run across its massive exterior screen from a life-size, partially brick-built X-Wing parked nearby
Lego, Disney And Lucasfilm Team For Live Video Game Played On Outside Of Sphere During CES
CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products and Lucasfilm joined forces for a notable one Wednesday night, lighting up the outside of Sphere in Las Vegas. The “Exosphere” of the entertainment venue was the giant-sized canvas for a live Star Wars video game centered around the classic X-wing […]
LEGO unveils first interactive game on Las Vegas Sphere
The LEGO Star Wars-themed experience involved players taking a seat in a LEGO-themed X-wing cockpit to ‘blow up’ the LEGO Star Wars Death Star, which was displayed on the Exosphere. The post LEGO unveils first interactive game on Las Vegas Sphere appeared first on AV Magazine.
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