US EditionLay's Overhauls Ingredients, Redesigns Chip Bags in 'Largest' Rebrand in Company's 100-Year History
Lay's will remove artificial flavors and colors from all U.S. products by the end of 2025 while honoring over 100 family-owned farms across North America, PepsiCo said.
- Last week, Lay's announced a new bag design and said it will remove artificial flavors and colors from U.S. products by the end of 2025.
- PepsiCo's Design & Innovation team designed packaging that highlights potatoes and salt to honor Lay's farm-to-bag story and 100 family-owned farms across North America.
- Lay's spends up to nine years developing potatoes, selecting 10 varieties from more than 4,000, and partner farms near PepsiCo cooking and packaging facilities enable potatoes to reach bags in 48 hours.
- Reformulated Lay's are headed to retailers including Target, Walmart, Whole Foods and Sam's Club; Lay's Baked will use olive oil with 50% less fat, and Kettle Cooked Reduced Fat Original Sea Salt will have 40% less fat.
- Looking toward the future, Lay's says the redesign sets the stage for its next 100 years and PepsiCo plans more new options in 2026, while 42% of consumers are unaware chips use real farm-grown potatoes.
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13 Articles
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Lay’s overhauls ingredients, redesigns chip bags in ‘largest’ rebrand in its 100-year history
(KNWA/KFTA) — The next time you walk down the chip aisle at the grocery store, some bags may look a little different. Earlier this month, Lay's announced a rebrand, the largest in the company's 100-year history. Lay's said it would be removing artificial colors and refreshing its logo, bag design and advertising to "showcase that every chip is rooted in real potatoes." The company cited a study stating that just 43% of people "who enjoy Lay's do…
Lay's overhauls ingredients, redesigns chip bags in 'largest' rebrand in company's 100-year history
(KNWA/KFTA) — The next time you walk down the chip aisle at your local grocery store, some bags may look a little different. Earlier this month, Lay's announced a rebrand, the largest in the company's 100-year history. Lay's said it would be removing artificial colors and refreshing its logo, bag design and advertising to "showcase that every chip is rooted in real potatoes." The company cited a study stating that just 43% of people "who enjoy L…
Southern Living
BizTocLay's Just Announced A Big Change To Its Chips
The potato chip brand is unveiling an exciting new chapter.Getty ImagesFor the first time in nearly 100 years, beloved potato chip brand Lay's is unveiling a complete redesign—inside and out.The company announced last week a new bag design and the removal of artificial flavors and colors in the U.S.In a release from the brand's parent company, PepsiCo, Lay's shared they were "entering a new chapter that celebrates what makes it so beloved: a com…
Lay’s Unveils Major Redesign and Healthier Ingredients in U.S. Products Ahead of 100th Anniversary
Every Lay’s potato chip starts the same way — in the soil, under the sun, and on family farms across North America. Now, the iconic snack brand is spotlighting its farm-to-bag story with its biggest redesign in nearly a century and a major update to its ingredients, removing all artificial flavors a
Lay’s Potato Chips get a New Look and Recipe to Celebrate 100 Years of Real Potatoes, Real Flavor and Real Joy
Lay’s Potato Chips get a New Look and Recipe to Celebrate 100 Years of Real Potatoes, Real Flavor and Real Joy Mon, 13 Oct 2025 12:00:00 +0000 rumaisapotatopro.com Lay’s unveils its biggest redesign in nearly 100 years, celebrating its farm-to-chip heritage. With real, farm-grown potatoes, new natural recipes, and refreshed packaging, Lay’s commits to no artificial flavors or colors in the U.S. by 2025.
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