Lay's Launches Refreshed Brand Identity in India

Lay's launches refreshed brand identity in India

New Delhi, Feb 16 (PTI) Lay’s, a potato chip brand from PepsiCo, on Monday announced the launch of its refreshed brand identity in India.The new Refreshed Lay’s packs, highlighting the new logo, will be rolled out across India from the first week of March, a statement said.This is part of the largest global brand refresh in its nearly 100-year history, the company said.Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India, said, "B…

Lays brings its global refreshed brand identity to India

Lay’s® has announced the launch of its refreshed brand identity in India. Part of the largest global brand refresh in its nearly 100-year history, this fresh avatar of Lay’s® in India will be brought to life on screen through its new ‘Lay’s® key liye kuchh bhi’ (anything for Lay’s®) campaign featuring brand ambassador Ranbir Kapoor. Rooted in Lay’s® agricultural heritage, the refreshed identity celebrates what has always defined the brand – chip…