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Latest Hotel Industry Performance Data Reveals Shift to Profit-Focused Strategies Amid Revenue Softness

Today the Hotel Profitability Performance Report for Q3 2025 was released on HotelData.com, highlighting how U.S. hotels have shifted strategies to protect profit margins despite revenue performance falling short of budget expectations. Year to date to September 30, 2025, hotels saw revenue underperform budget expectations, with actual RevPAR averaging 9% below budget at $119.22. However, GOP margins held steady at 37.7%, just 1.2 points below t…

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LODGING Magazine

Hotel Profitability Performance Report for Q3 2025 Shows Shift to Profit-Focused Strategies

ATLANTA, Georgia—The Hotel Profitability Performance Report for Q3 2025 has been released on HotelData.com, highlighting how U.S. hotels have shifted strategies to protect profit margins despite revenue performance falling short of budget expectations. Year to date to September 30, 2025, hotels saw revenue underperform budget expectations, with actual RevPAR averaging 9 percent below budget at $119.22. However, GOP margins held steady at 37.7 p…

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