US EditionLasso’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy Regulations – Beet.TV
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Lasso’s McLean Shaw: How Healthcare Marketers Can Navigate Tightening Privacy Regulations – Beet.TV
NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute sense of the depth of complexity and opportunity buyers grapple with daily, just look to healthcare marketing, said McLean Shaw, VP of Product at IQVIA’s Lasso. “The biggest challenge in media buying today is navigating the complex regulatory landscape, …
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