LADbible Founder's New Venture Raises £5m & Makes Swoop

LADbible co-founder Arian Kalantari launches Plus1 Assembly

LADbible Co-Founder Arian Kalantari is launching Plus1 Assembly, a global innovation agency designed for brands that want to lead culture, not follow it.

LADbible co-founder Arian Kalantari launches new venture Plus1 Assembly

London/Dubai – 7 July 2025: LADbible co-founder Arian Kalantari is launching Plus1 Assembly, a global innovation agency designed for brands that want to lead culture, not follow it. United by a shared sense of deep frustration with the legacy agency model, the new agency’s co-founders have designed Plus1 to be the agency they all wished existed: agile, adaptive and engineered for results. While most agencies are still built around old structures…

LADbible founder's new venture raises £5m & makes swoop

A global innovation agency created by four key industry figures has now gone live having been backed by £5m worth of investment.  Plus1 Assembly has been built by LADbible co-founder Arian Kalantari and former Nuevo CEO Jax Davey, alongside Lee Humphreys, who served as CEO of creative & digital at HH Global and Simba Investments founder Jake Brocklesby, who has led over £170m in assets under management. The company is a brand innovation agency f…