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What’s a Labubu? And Why Are They So Popular?

Summary by Inc.
Those little troll dolls you see hanging from people’s backpacks are the result of an innovative marketing scheme.

7 Articles

Lean Left

These plush figures are considered ugly-sweet, are limited and highly coveted: Labubus conquer the world of Gen Z. What it has on it.

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A new Starbucks collection has attracted attention on social media, merging coffee and pop culture in a launch that connects with global collecting. Users noticed that Starbucks' new frappuccino-shaped stuffed animals, called Siplings, bear a striking resemblance to Labubus, the Asian figures that are all the rage among fans of limited-edition pieces. What are Starbucks Siplings? The Siplings collection is comprised of plush keychains inspired b…

Furry, rabbit-like rag dolls with a mischievous expression are currently ruling the internet, and a toy manufacturer around the world is making a fortune off of them. The animals have a quirky name, Labubu, but what are they for and why does everyone and their grandmother seem to want them?

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Scary Mommy broke the news in on Friday, July 11, 2025.
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