US EditionLabubus Could Hit The Big Screen—Sony Strikes Deal To Develop Film Based On Popular Toy
Sony Pictures aims to create a franchise from the Chinese Labubu toy brand, which saw Pop Mart’s profits rise 350% amid booming popularity in 2024.
- On Nov 14, 2025, Sony Pictures' Culver City studio acquired feature-film rights to the Chinese Labubu doll brand, Deadline and The Hollywood Reporter confirmed the project is in early development.
- Pop culture drivers such as blind-box sales and celebrity use fueled Labubu's rise earlier this year, with Pop Mart's model and BLACKPINK member Lisa's 2024 adoption expanding its appeal.
- The project remains in very early development with no attached filmmakers or actors and it is unclear if the film will be live-action or animated, Deadline reported Friday.
- Sony Pictures aims to turn the property into a franchise, joining recent toy-to-film successes like Barbie, which grossed more than $1.4 billion, and The Lego Movie.
- Collectors have driven a booming secondary market with limited editions fetching six-figure prices, Pop Mart has struggled to restock Labubu, and other studios greenlit Catan, Call of Duty, View-Master projects in recent weeks.
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Sony Pictures would have closed an agreement to develop a film based on the Labubu, collection dolls that have become an international sensation.
Labubu movie in the works at Sony: reports
Welcome to Hollywood, Labubu.
Labubu is Coming to the Big Screen
The Labubu dolls, a global sensation this year, may be adapted into a feature film as reported by the Hollywood Reporter. Sony Pictures has finalized a deal to develop this movie, currently in the early stages of production, with no decision yet on whether it will be live action or animated. The popularity of Labubus, […] The post Labubu is Coming to the Big Screen appeared first on Modern Diplomacy.
World toy phenomenon and symbol of Asian pop culture, the Labubu will soon take their first steps in cinema. Sony Pictures has just acquired film adaptation rights
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