US EditionLab Test - LIFEBUOY SHAMPOO: Beti Parhao, Mazboot Banao
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Lab Test - LIFEBUOY SHAMPOO: Beti Parhao, Mazboot Banao
SYED ARIF TAHA Founder and CEO Hashia Concepts Lifebuoy Shampoo’s Beti Parhao, Mazboot Banao campaign is a refreshing and much-needed initiative tackling one of Pakistan’s biggest challenges: empowering women through education. Partnering with TCF, the campaign beautifully captures the unshakable bond between mothers and daughters, positioning education as the ultimate tool for strength and independence. For a shampoo brand, this is a bold move—…
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