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Kylie Jenner Drips in Diamonds in Dazzling Close-Up Photo of $50M Fantasy Bra for VS Show Debut

Kylie Jenner wore the newly created bra covered in 4,410 diamonds, while Timothée Chalamet and Kris Jenner watched from the audience.

  • On Sunday, October 18, Kylie Jenner made her Victoria's Secret Fashion Show debut wearing the brand's $50 million Fantasy Bra, supported by mother Kris Jenner and boyfriend Timothée Chalamet, who sat front-row.
  • Victoria's Secret chief creative officer Adam Selman explained the brand sought an "unexpected talent" with massive cultural impact to generate eyeballs and headlines in this new marketing era.
  • Designed by Jacob & Co. founder Jacob Arabo, the "most valuable" Fantasy Bra features 4,410 natural diamonds and 18-carat gold, constructed by 15 artisans over 1,000 hours.
  • The casting sparked mixed reactions, with some fans delighted while others criticized the brand, as marketing expert Joel Marlinarson noted viewers remembering "the iconic Naomi Campbell era of fashion" may see this as a "betrayal of what they know."
  • Model Summer Nesbeth noted Jenner's selection reflects how brands prioritize influencers over traditional supermodels, while Marlinarson said the moment generated significant conversation about the "future of modelling and social media.
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netnews1.com broke the news on Monday, October 19, 2026.
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