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Inside the Victoria's Secret Fashion Show 2026
On Sunday, October 18, 2026, the Victoria's Secret Fashion Show returned to Los Angeles, featuring reality star and entrepreneur Kylie Jenner debuting the $50 million Fantasy Bra designed by the brand and jeweler Jacob & Co.
This 2026 event marks the third fashion show since the brand's 2024 return, following a multiyear hiatus that began after the 2019 cancellation due to declining ratings and controversy.
Musical performances by singer Megan Moroney, singer Tate McRae, rapper Megan Thee Stallion, and group KATSEYE accompanied models including soccer star Trinity Rodman, supermodel Bella Hadid, and Natalia Bryant, daughter of late NBA star Kobe Bryant.
Brand Chief Creative Officer Adam Selman told Vogue that Jenner was selected to debut the Fantasy Bra because she "extends beyond fashion, beyond culture, beyond TV" and serves as a "great catalyst" for entertainment-focused evolution.
Reflecting the brand's modernization efforts, the runway featured diverse casting including transgender models Alex Consani and Valentina Sampaio, who made history as the first transgender women to walk the show in 2024.