Megan Moroney, Tate McRae perform at Victoria's Secret Fashion Show
The $71.7 million bra, designed by Jacob & Co., marked the first Fantasy Bra appearance since 2018.
- On Sunday, October 18, 2026, the Victoria's Secret Fashion Show returned to Los Angeles for the first time in 19 years, hosting the runway spectacle at Sony Pictures Studios in Culver City.
- Following a hiatus that began in 2019, the brand staged its 2026 event while shifting toward audience-integrated recruitment through the YouTube docuseries 'Angels Among Us,' which narrowed more than 100,000 applicants to one runway walker.
- Model Kylie Jenner debuted wearing a $50 million Fantasy Bra designed by Jacob & Co., featuring 4,410 natural diamonds and a 75.54-carat yellow diamond, while supermodel Gisele Bündchen surprised fans with a cameo appearance.
- Rapper Megan Thee Stallion, pop star Tate McRae, country singer Megan Moroney, and global group KATSEYE delivered live performances between runway segments, anchoring the evening's seasonal-themed presentation.
- This digital-first strategy marks Victoria's Secret's shift toward inclusive marketing, prioritizing audience engagement over the exclusive casting models of the past as the brand revitalizes its cultural footprint in the entertainment capital.
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119 Articles
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