"Kushikatsu Tanaka" - The transformation of the izakaya business that sets it apart from its competitors: The reason why it regained support after being one of the first to implement a total smoking ban and losing existing customers

Kushikatsu, a food culture of Osaka, is now becoming a national food. The leader in this trend is Kushikatsu Tanaka. It operates 330 stores nationwide (as of March 1, 2025). Even in the Tokyo metropolitan area, where more than 50% of all stores are concentrated, the red and black letters on a white background are…