Kraft Heinz's potential spinoff of Velveeta cheese is a risky effort

Struggling Kraft Heinz Plans Shake-Up, Could Spin Off Iconic Brands Like Velveeta

Kraft Heinz may spin off legacy brands like Velveeta as it explores a major shake-up to boost growth and investor value.

Kraft Heinz considers spinoff of sluggish brands in bid to enhance shareholder value

In a strategic pivot that could reshape its brand portfolio, Kraft Heinz is reportedly exploring the possibility of spinning off several of its slower-growing brands, including Velveeta and Oscar Mayer, as part of an effort to reverse the fortunes of its underperforming grocery division.

Kraft Heinz's potential spinoff of Velveeta cheese is a risky effort

NEW YORK: Kraft Heinz’s potential spinoff of slower-growing brands such as Velveeta cheese is a risky last-ditch effort to boost returns by reversing its unsuccessful decade-old merger. The Chicago- and Pittsburgh-based foodmaker is studying a potential spinoff of a large chunk of its grocery business, including many Kraft products, into a new entity, a source said on July 11, confirming a report in the Wall Street Journal. That entity could be …