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BTS: K-Pop Agency Shares Drop After Comeback Show Turnout Falls Short

Hybe's stock dropped nearly 15% after BTS's free concert drew 104,000 attendees, less than half the expected 260,000, raising concerns over the company's reliance on the group.

  • On Monday, Hybe shares fell almost 15%, hitting a four-month low after a heavily promoted BTS concert drew fewer fans than authorities expected.
  • The concert drew about 104,000 fans versus a South Korean police estimate of 260,000, according to Chosun Ilbo, while BTS remain Hybe's core earnings driver amid profit slumps during their hiatus.
  • All seven BTS members performed 12 songs in the hour-long free show, which was live-streamed on Netflix to more than 190 countries.
  • The decline was the firm's largest intraday drop since June 2022 as Hybe's shares reversed recent gains after the weak turnout at the comeback tour.
  • Later this week, Netflix will release viewership figures, while Big Hit Music reported Arirang sold 3.98 million copies on the first day amid rising competition from Blackpink, Seventeen and Stray Kids.
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By Gonzalo Jiménez, CNN en Español. HYBE, the powerful agency that manages the career of the famous K-pop band BTS, suffered a drop in its stock price, according to a BBC report on Monday, after fewer people than expected attended the group's comeback concert in Seoul on Saturday. This free concert in the South Korean capital, held at Gwanghwamun Square, was highly anticipated as it marked BTS's return to the stage after almost four years withou…

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Kpop agency HYBE shares drop after boyband BTS comeback concert

·United Kingdom
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pannchoa.com broke the news in on Sunday, March 22, 2026.
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