KPMG pulls report on AI usage due to apparent hallucinations
GPTZero said the report’s errors were AI hallucinations as KPMG removed it while investigating claims from UBS, the NHS and other organizations.
- On Saturday, June 13, 2026, professional services firm KPMG withdrew its report titled "Redefining excellence in the age of agentic AI" after multiple organizations disputed claims regarding their AI usage.
- Research by GPTZero identified 40 citations that appeared to be AI hallucinations out of 45 total in the report, revealing the errors as fabrications.
- UBS, the National Health Service , Swiss Federal Railways , and multiple organizations confirmed the report's descriptions of their AI deployments were factually incorrect or misleading.
- KPMG removed the content from its websites while conducting an investigation, with a spokesperson stating, "We expect all our people to follow our guidelines on the responsible use of AI."
- Deloitte refunded $290,000 last year after fabricated citations appeared in a compliance report, and EY withdrew a report last month containing fake footnotes and AI hallucinations.
11 Articles
11 Articles
Consulting Firm's Report on How Awesome AI Is Found to Contain Idiotic AI Hallucinations
A new report that was supposed to be a shining panegyric to how useful AI is was caught loaded with fake claims that appear to be AI hallucinations, the Financial Times reports — a blunder that may have unintentionally demonstrated AI’s most compelling use case: bullsh*tting your job. Titled “Redefining excellence in the age of agentic AI,” the report was released October by KPMG, one of the big four consulting firms, making the mishap an all th…
KPMG pulled its AI report after UBS, the NHS, and others said its claims about them were made up
KPMG has pulled a report titled “Redefining excellence in the age of agentic AI“ after multiple organisations said the claims it made about their AI usage were either untrue or misleading. UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London all told the Financial Times that the report’s descriptions of their […] This story continues at The Next Web
TechCrunch
technewstube.comKPMG pulls report on AI usage due to apparent hallucinations
Once again, AI proves to be an unreliable source of information about AI.
Consulting companies market themselves as experts: women for responsible AI use – and even fail in AI-generated hallucinations. Such misleading studies can have real consequences. read more on t3n.de
KPMG fabricated AI case studies in a report designed to sell clients on AI adoption
KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report. The article KPMG fabricated AI case studies in a report designed to sell clients on AI adoption appeared first on The Decoder.
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