Korean goods boom triples direct overseas buys

Korean goods boom triples direct overseas buys

Fueled by the global rise of K-pop and the recent buzz around Netflix animated film “KPop Demon Hunters,” overseas demand for direct purchases of Korean goods is surging. According to secondhand marketplace Bungaejangter (Bunjang), the platform’s global transaction volume in the first half of this year jumped 333 percent year-on-year, while the number of transactions surged 345 percent over the same period. “The number of direct overseas purchas…