PUBG: Battlegrounds Publisher to Acquire Japan ad Agency ADK

KAI-YOU.net | POP is Here .

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Korean game company KRAFTON Inc. announced that it has acquired BCJ-31, the parent company of the major Japanese advertising company ADK Group, for a total of approximately 75 billion yen. As a result, the ADK Group will become a consolidated affiliate of KRAFTON Inc. (external link). ADK is known for having been involved in the production of over 300 anime series, including "Doraemon" and "Crayon Shin-chan," and is one of Japan's three largest …

ddaily.co.kr

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[Digital Daily Reporter Lee Hak-beom] Krafton announced on the 24th that it has made a strategic investment in ADK Group (hereinafter referred to as ADK), one of the three largest comprehensive advertising companies in Japan, and has begun a full-fledged global partnership. On this day, Krafton decided through its board of directors to acquire BCJ-31 Co., Ltd., an affiliate of Bain Capital Japan. The acquisition price is 75 billion yen (approxi…