Klue: AI's Biggest Marketing Impact is in PMM, Not Content
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Klue: AI's Biggest Marketing Impact is in PMM, Not Content
While generative AI has dominated marketing headlines with its ability to produce content at scale, Katie Berg, VP of Marketing at Klue, argues that we're missing AI's most transformative marketing opportunity. In a detailed LinkedIn post that has garnered significant engagement from product marketing leaders, Berg makes a compelling case that the product marketing function—not content creation—stands to benefit most from artificial intelligence…
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