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Kind Leans on Familiar Elements in New Brand Design

Summary by Packaging World
Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.
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Packaging WorldPackaging World

Kind Leans on Familiar Elements in New Brand Design

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.

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Packaging World broke the news in on Monday, June 30, 2025.
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