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South Korean firms axe ads with actor Kim Soo-hyun over underage dating scandal

  • Actor Kim Soo-hyun faces backlash over allegations of dating late actress Kim Sae-ron when she was underage, following claims made by Hoverlab that the relationship began when she was 15 years old.
  • Kim Sae-ron was found dead at her home on February 16, 2025, with police ruling her death a suicide, which many attribute to her struggles following a DUI incident in 2022.
  • Hoverlab's release of a photo showing Kim Soo-hyun kissing Kim Sae-ron fueled the controversy, leading to public demands for him to be removed from the variety show 'Good Day' and concerns for brands associated with him.
  • Kim Soo-hyun's agency, Gold Medalist, denied the allegations, calling them 'completely false' and stated they are considering their next steps amid growing controversy over his public image.
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hauterrfly.com broke the news in on Wednesday, March 12, 2025.
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