See every side of every news story
Published loading...Updated

Everyone Has Opinions About the Skims Face Wrap, So Here Are Some Facts Instead

AUSTRALIA, JUL 31 – Skims launches the $48 Seamless Sculpt Face Wrap to enter the growing wellness market amid debate over its impact on beauty standards and self-image.

  • Kim Kardashian's Skims has launched the Seamless Sculpt Face Wrap, marking the brand’s move into wellness and skincare, retailing for $48 in two shades.
  • Following its success, Skims bought Coty’s 20 per cent stake to fully control SKNN by Kim, valued at $US4 billion, co-founded by Kardashian, Emma Grede, and Jens Grede.
  • Amid wellness trends, Skims’ Seamless Sculpt Face Wrap aligns with rising demand for firming masks, though experts warn effects are temporary and due to reduced puffiness.
  • Online reactions ranged from intrigue to outrage, with internet users saying `she's gone too far` and accusing Kardashian of promoting unrealistic beauty standards.
  • As the wellness mask trend expands, Skims is the first upmarket brand profiting from this trend, though experts like Jaimee Krawitz warn it reinforces harmful perfectionism among young people.
Insights by Ground AI
Does this summary seem wrong?

21 Articles

Right

Kim Kardashian went viral this week with her SKIMS face wrap, or shapewear for your jawline. The supposed miracle cure for double chins sold out online within 24 hours, but journalist Jill Waas wonders: aren't we going too far in our quest to stay young and toned?

·Amsterdam, Netherlands
Read Full Article
Lean Left

“Our first facial innovation is here. This must-have facial band features our characteristic molding fabric and incorporates collagen threads to provide ultra-soft support to the jaw. Velcro closures on the top and back of the neck make it easy to wear and carry it on a daily basis.” These are the words with which Skims, Kim Kardashian’s signature, defines its latest Face Wrap release. Continue reading

·Spain
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 73% of the sources lean Left
73% Left

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

SheFinds broke the news in on Wednesday, July 30, 2025.
Sources are mostly out of (0)