KFC launches hand-made display campaign... with red felt

KFC, accompanied by the Havas Paris agency, signs a very unusual display campaign: Handmade Billboards. Launched on April 16th: this print operation breaks the traditional display codes. The principle: hand-made posters, like the sign's tenders, are also hand-made every day in the brand's restaurants. A campaign deployed in French territory, in partnership with JCDecaux. According to KFC, 78% of French people do not know that their tenders are h…