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Kfc: Calling on Brands to "Correctly Identify Their Target Audiences" to Avoid Damaging Mistakes
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A public relations expert calls on brands to "identify their target audiences correctly", so that they are aware of acceptable content that will avoid harmful mistakes. Multinational brand KFC used an audio clip of Jessie Yendle's stuttering, the influencer from Pontypridd, with the intention of making a 'funny' video on their social media - an act that has affected their reputation, according to expert Luana Ribeira.
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