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Kfc Adapts Its Marketing to Each Market: 4 Campaigns with Real Impact
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In Alberta, Canada, KFC recorded its best historical month of sales after launching a retro campaign during the NHL playoffs: it replicated 1990 prices, spots and graphic design, with an increase of 51.0 % in sales. In China, the “KFC Gaming Bucket” campaign achieved more than 1 million units sold in a month through a video game integrated into WeChat that granted discounts and benefits according to player performance. In Costa Rica, the brand i…
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