Consumers want the real deal: Seminar addresses role of authenticity in design decisions

Consumers want the real deal: Seminar addresses role of authenticity in design decisions

HIGH POINT— The growing role of authenticity in consumers’ design decisions will be the topic of a Mimosa Brunch and Trend Spotter Seminar to be held during the upcoming High Point Market. Jaye Anna Mize, vice president of Advisory and Partnerships at Future Snoops (FS), will moderate a panel discussion with Katie Gumerson of A.R.T. Furniture and Style Spotters Evan Millárd and Victoria Holly, set for 10:30 a.m.-noon, April 26. Hosted by Markor …

Authenticity and trust are the foundations of a successful relationship with customers. Customers are attracted to companies that perceive them as genuine and reliable, recognizing that these entities prioritize their interests and well-being. Cultivating an environment of authenticity and trust fosters customer loyalty, ensuring that people return constantly... The entry Key factors that can produce unshakable links between the customer and the…