Kendall Jenner’s 818 Tequila Lands Sazerac Investment

Sazerac nabs minority stake in Kendall Jenner’s 818 Tequila

The investment continues a run of dealmaking for the spirits giant as it looks to appeal to the next generation of drinkers.

Kendall Jenner Just Landed a Major Spirits Deal—and It Could Take 818 Tequila to the Next Level

Her brand expects to accelerate its double-digital growth and scale its experiential marketing.

Kendall Jenner’s 818 Tequila Lands Sazerac Investment

818 Tequila, launched by the model in February 2021, is among a wave of celebrity created tequilas from major stars including George Clooney and The Rock.

Sazerac Invests in Kendall Jenner’s 818 Tequila

818 Tequila, founded by Kendall Jenner, has received an investment from Sazerac, a partnership that will also loop the trendy tequila brand into the Louisville, Ky.-based spirits producer’s sales and distribution network. Sazerac announced the deal today in a press release that did not disclose the terms of the transaction. Jenner started 818 Tequila — which is owned by Calabasas Beverages — in 2021, and it experienced rapid growth right off the…

Sazerac Takes Stake In 818 Tequila - Shanken News Daily

As Sazerac continues its pursuit of Brown-Forman in competition with Pernod Ricard, the company is continuing to make bolt-on moves. This morning Sazerac announced a strategic partnership and undisclosed financial investment in the 818 Tequila brand, founded by Kendall Jenner. … Continue reading → The post Sazerac Takes Stake In 818 Tequila appeared first on Shanken News Daily.

Sazerac Announces Strategic Partnership and Financial Investment in 818 Tequila

Sazerac investing in 818 Tequila, a leader in category velocity, to fuel the brand’s next phase o...