Danone, HUL, Haleon, Godrej Consumer Products Shine at Kantar India’s Creative Effectiveness Awards

Like Dal, Great Indian Advertising is Familiar, Emotional and Deeply Rooted in Memory and Meaning: Kantar India

Mumbai: To mark the fifth anniversary of the Kantar Creative Effectiveness Awards in India, Kantar— a leading marketing data and analytics company—has unveiled a fresh insight framework rooted in five years of standout Indian advertising: Culture is the Context. Creativity is the Catalyst. Impact is the Outcome. A deep dive into India’s most resonant campaigns across languages, regions, and categories revealed a consistent pattern. While formats…

Kantar names top performing ads in Creative Effectiveness Awards India 2025

Kantar, the marketing data and analytics firm, has announced the winners of the Creative Effectiveness Awards India 2025, celebrating the country’s most impactful advertising of the past year. Based entirely on consumer feedback, the awards highlight campaigns that not only stand out creatively but also deliver measurable brand impact. In 2024, Kantar tested over 12,000 ads globally, including 1,350 in India. The results are based on LINK, Kanta…

Danone, HUL, Haleon, Godrej Consumer Products shine at Kantar India’s Creative Effectiveness Awards

Kantar, the global marketing data and analytics company tested over 12,000 creatives globally in 2024, including 1,350 in India alone. Today, it unveils the most creative and effective ads from India in 2024. What sets these awards apart is their unique jury: the consumers themselves. Since it’s their choices that shape a brand’s success, their […] The post Danone, HUL, Haleon, Godrej Consumer Products shine at Kantar India’s Creative Effectiven…