US EditionJumia Replatforms to Mirakl Ads, Transforming Marketplace Advertising Across Africa - Tech
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Jumia Taps Mirakl Ads to Supercharge Retail Media Across Its African Marketplace
Jumia, one of Africa’s leading e-commerce platforms, has replatformed its retail media operations to Mirakl Ads, marking a strategic step in expanding its advertising and monetisation capabilities across nine African markets. The move positions Jumia at the cutting edge of retail media innovation, deploying a suite of AI-driven tools to help sellers boost visibility while giving customers a more personalised, relevant shopping experience. The la…
Jumia Replatforms to Mirakl Ads, Transforming Marketplace Advertising across Africa - Tech
In a strategic move set to redefine digital advertising in African e-commerce, Jumia (NYSE: JMIA), the continent’s leading online marketplace, has officially replatformed its retail media advertising to Mirakl Ads, a cutting-edge retail media solution. This transition is aimed at enhancing seller performance, improving customer experience, and accelerating Jumia’s advertising monetization strategy through AI-powered sponsored product ads. Jumia …
As one of Africa's leading e-commerce platforms, Jumia announces the redesign of its retail media program through a strategic partnership with Mirakl, adopting Mirakl Ads. This solution has been specially designed to maximize the advertising performance of first-party sellers as a third-party on marketplaces. Through this partnership, Jumia intends to offer more value to its sellers, enrich the customer experience and open up new sources of sust…
Jumia wants to accelerate the monetization of its audiences thanks to advertising products sponsored, fed by theIA by using Mirakl. Jumia is one of the well-known e-commerce platforms in Africa. She partnered with Mirakl to strengthen its (more...)This article Media retail in Africa: Jumia market place strengthens its advertising offer with Mirakl appeared first on La Revue du Digital.
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