US EditionJumbo to Start Advertising Bargain Meat Deals Again - DutchNews.nl
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7 Articles
The supermarket says it has missed out on millions because other supermarkets are not participating.
Jumbo stopped temporary offers on fresh meat in 2024, but is now going to start doing so again. According to Jumbo, ‘the market is not moving with it’.
Jumbo vowed in March 2024 to stop offering special deals on meat. Now the supermarket chain is reversing that decision, the management revealed at an Easter lunch for…
More promotions, modern stores, storytelling: Jumbo CEO Jesper Højer’s plan - RetailDetail EU
Jumbo needs to return to being fast and simple, says CEO Jesper Højer. The retailer will focus more heavily on promotions—including for meat—and is modernizing its store network. The CEO refers to a multi-year plan.
Jumbo is once again selling meat at bargain prices. Two years ago, the supermarket chain stopped temporary offers on fresh beef, pork, and chicken to boost sales of plant-based proteins. But that cost the company money, while the result of the measure was "insufficient," Jumbo states following reporting by NRC.
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