Juliana Kagwa Appointed New CEO of Uganda Tourism Board

Masheda Palms Resort Joins AUTO as a Corporate Member

On the 9th of May, 2025, the Association of Uganda Tour Operators (AUTO) welcomed Masheda Palms Resort as its newest corporate member, marking a significant step in promoting Uganda as a premier tourist destination. The announcement, shared via  Association of Uganda Tour Operators’s official X account, underscores a growing partnership aimed at enhancing the East Africa country’s tourism sector, which contributed 7.7% to Uganda’s GDP in 2023, a…

Juliana Kagwa, New CEO of Uganda Tourism Board Biography

Juliana Kagwa has been appointed the new Chief Executive Officer (CEO) of the Uganda Tourism Board (UTB). Her appointment, officially announced on May 21, 2025. The post Juliana Kagwa, New CEO of Uganda Tourism Board Biography appeared first on Kampala Edge Times™.

Juliana Kagwa Appointed New CEO of Uganda Tourism Board

The Uganda Tourism Board (UTB) has appointed Juliana Kagwa as its new Chief Executive Officer, signaling a fresh strategic direction for the country’s tourism promotion efforts. Kagwa, a seasoned marketing veteran with nearly two decades of experience in leadership and brand strategy, steps into the role previously held by Lilly Ajarova, who transitions to Senior Presidential Advisor on Tourism. Kagwa’s appointment comes at a crucial juncture as…

Juliana Kagwa is new Uganda Tourism Board CEO

The Uganda Tourism Board (UTB) has announced Juliana Kagwa, a highly accomplished leader in marketing and management, as its new CEO. This exciting appointment signals a fresh, dynamic direction for the “Pearl of Africa,” with Kagwa now poised to lead the nation’s tourism efforts toward unprecedented global recognition and growth. Kagwa steps into the formidable shoes of Lilly Ajarova, who, after a dedicated tenure since January 10, 2019, has tr…

Juliana Kagwa Appointed As New CEO, Uganda Tourism Board

By Spy Uganda The Uganda Tourism Board (UTB) has appointed Juliana Kagwa as its new Chief Executive Officer (CEO), marking a significant leadership transition at a time when the agency is seeking to reposition Uganda as a competitive global tourism destination. Kagwa emerged the successful candidate from a shortlist of five contenders, which included Peter…

Juliana Kagwa Appointed CEO of Uganda Tourism Board

The Ministry of Tourism has officially announced the appointment of Ms Juliana Kagwa as the new Chief Executive Officer of the Uganda Tourism Board (UTB), ushering in a new era for the country’s tourism promotion agency. She succeeds Lilly Ajarova, whose tenure was marked by major tourism campaigns and resilience-building initiatives during the pandemic. With nearly two decades of experience spanning fast-moving consumer goods (FMCG), agricultur…