Jude Bellingham Shows Off His Athletic Physique in Calvin Klein's Latest Campaign
- On Monday, Calvin Klein launched a global underwear campaign starring Jude Bellingham, with images captured by photographer Oliver Hadlee Pearch in Madrid.
- Following a teaser campaign last week dubbed 'the next icon', Calvin Klein confirmed Bellingham as their new celebrity spokesperson, centering on the theme 'the icon underneath'.
- Bellingham models the Icon Cotton Stretch collection and said via email, "I liked the idea of 'the icon underneath'—that confidence starts with feeling comfortable in yourself."
- Calvin Klein global brand president David Savman stated the strategy strengthens iconic products for new generations, as the brand reported global retail sales of about $9 billion in 2025.
- Recent campaigns have featured sporting stars Trent Alexander-Arnold and Jalen Green, following Bad Bunny's Spring 2025 campaign, which generated an estimated $8.4 million in Media Impact Value.
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30 Articles
Jude Bellingham debuts as Calvin Klein's model in the Icon Cotton Stretch campaign, photographed by Oliver Hadlee Pearch in Madrid.
Beckham did it first, but now Bellingham is leaving his own mark on the celebrity underwear advertising world.
[OSEN=Seo Jung-hwan] England football star Jude Bellingham (23, Real Madrid) has captured attention off the pitch with his toned physique. On the 3rd, British media outlet The Sun reported that Bellingham participated in a campaign for Calvin Klein's flagship product, 'Icon Cotton Stretch' underwear. In this advertisement, Bellingham stood in front of the camera wearing only underwear. His toned upper body, built through exercise.
Jude Bellingham stars in his first campaign for Calvin Klein Underwear, where he poses in underwear and shows his facet as a model
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