José Bayona wants to use AI to empower community media – and change how NYC talks to itself

José Bayona wants to use AI to empower community media – and change how NYC talks to itself

José Bayona, an immigrant from Colombia who arrived in New York City 30 years ago, has spent decades connecting diverse communities through journalism and government. Now, he’s betting on artificial intelligence to transform how ethnic and community media connect with advertisers — and ultimately, how New York City communicates with itself.  While leading New York City’s Office of Ethnic and Community Media, Bayona witnessed firsthand the challe…