At just 29, Jordan Bardella inherits the French far-right spotlight, whether he’s ready or not

At just 29, Jordan Bardella inherits the French far-right spotlight, whether he's ready or not

He wears his suits like armor, smiles like a pop star and has more than 2 million followers on TikTok.

At just 29, Jordan Bardella inherits the French far-right spotlight, whether he’s ready or not

He wears his suits like armor, smiles like a pop star and has more than 2 million followers on TikTok.

Some organizations tend to inflict extreme mutation processes in order to survive. The current National Regroupment (RN), for example, a political device founded 56 years ago under the name of the National Front by former members of the SS, a handful of anti-Semitic collaborators and former terrorists of the OAS — the organization opposed to the French exit from Algeria that tried to assassinate President Charles de Gaulle — is today a formation…

If the French right-wing populist Marine Le Pen did not take part in the next presidential elections in 2027, as the verdict against them provides, Jordan Bardella could step in. The 29-year-old party leader is already more popular. However, it is still unclear what he really stands for.

In the run-up to the European elections of 9 June 2025, a word-diasis was imposed on social networks: #lively on 9 June. Ironically hijacking for some, shouting sincere enthusiasm for others, this digital slogan crystallizes the feverish expectation of a whole youth around a man: Jordan Bardella, 28, leader of the National Rally (RN), and great favourite of the polls. From a meeting to another, from a TV set to a TikTok story, the president of t…

After Le Pen's conviction, her dungeon could become a presidential candidate, but the quick career of the 29-year-old carries risks.