US EditionNew Apple CEO John Ternus Faces What Tim Cook Didn’t—The AI Era
The hardware chief who joined Apple in 2001 will take over as the company faces delays in artificial intelligence features.
- On Monday, Apple named John Ternus as its new CEO, effective Sept. 1, while Tim Cook transitions to executive chairman of the Board of Directors. Cook will continue through summer to ensure a smooth transition.
- This leadership change ends Cook's 15-year run as CEO, marking the first transition since he replaced Steve Jobs in 2011. Under his stewardship, Apple launched the Apple Watch, AirPods, and Vision Pro.
- Ternus, currently Senior Vice President of Hardware Engineering, joined Apple in 2001 and was described as "instrumental" to the iPhone and AirPods. He was recently featured at the MacBook Neo launch.
- As executive chairman, the 65-year-old Cook will assist Apple with specific aspects, serving as a de-facto ambassador to policymakers worldwide. Apple implied he will continue engaging with global leaders in this capacity.
- While Apple shares appreciated more than 1,700% under Cook, the company has struggled recently with artificial intelligence adoption. Apple delayed AI-powered Siri's rollout multiple times, and its AI chief departed at the end of 2025.
54 Articles
54 Articles
Lessons for new Apple CEO Ternus in Steve Jobs's wilderness years
Apple has named John Ternus, its head of hardware engineering, as its next CEO. At the same moment, Apple is paying Google roughly a billion dollars a year to run the AI brain of Siri, because Apple’s own AI hasn’t been good enough. Apple’s hardware is excellent but the AI is not. And the AI […] The post Lessons for new Apple CEO Ternus in Steve Jobs’s wilderness years appeared first on Asia Times.
The iPhone maker named longtime hardware executive John Ternus as its next CEO, succeeding Tim Cook.
Who is Apple's new CEO John Ternus, a hardware veteran flying under the radar for years?
London: Apple’s next CEO, John Ternus, is a company veteran who rose through the iPhone maker’s hardware engineering ranks but has until now maintained a relatively low profile.Ternus will take over as chief executive in September from Tim Cook, who turned Apple into a $4 trillion tech colossus during his 15-year tenure following the death of co-founder Steve Jobs.Ternus faces challenges that will force him out of his comfort zone in hardware en…
John Ternus is replacing Tim Cook as Apple CEO. But he faces a big challenge in AI
Currently a vice-president of hardware engineering with Apple, Ternus has overseen the product design of much of the company's tech, from AirPods to the Macbook Neo. But Apple has struggled on the AI front in recent years, and how Ternus will approach it remains a question.
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