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John Ternus Emerges as Top Internal Successor as Apple's Leadership Shuffle Deepens

  • Apple Inc. is preparing for a major executive reshuffling in 2025 centered on CEO Tim Cook's impending retirement and Jeff Williams's planned departure.
  • This leadership change follows a decade of stability since Cook became CEO in 2011 and results from multiple senior executives leaving or weighing retirement.
  • John Ternus, Apple's 50-year-old hardware engineering head since 2021, has risen visibly by leading product launches like the iPhone 17 and introducing the new iPhone Air form factor.
  • Gurman highlights Ternus as the leading candidate trusted by Cook to potentially succeed him, while Apple reevaluates its AI leadership amidst internal difficulties and the search for external talent.
  • This succession phase signals a generational leadership shift that will shape Apple's AI-driven future and product strategy, with Cook possibly moving to a chairman role.
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Bloomberg broke the news in United States on Sunday, October 5, 2025.
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