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John Frazier on the real issues behind the service technician shortage
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John Frazier on the real issues behind the service technician shortage
As automakers and dealers grapple with a growing shortage of service technicians, John Frazier, fixed operations director at Louisville CDJR, BMW, and Volvo, argues that the real issue isn’t a lack of skilled labor—it’s a lack of respect. On today’s episode of Service Drive, he outlines what dealerships and manufacturers must do to restore pride, compensation, and long-term sustainability to fixed operations. The technician shortage has been dec…
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