Joe Sedelmaier, director behind ‘Where’s the Beef?’ dies at 92

Legendary director Joe Sedelmaier remembered by son J.J.

Joe Sedelmaier, the groundbreaking commercial director whose distinctly human, eccentric style helped redefine modern advertising, died peacefully Friday morning of natural causes at home in “his favorite chair,” according to his family. He was 92. But for his son, animator and filmmaker J.J. Sedelmaier, the loss is far more personal than the passing of an … Continue reading "Legendary director Joe Sedelmaier remembered by son J.J." The post Leg…

Joe Sedelmaier, director behind ‘Where’s the Beef?’ dies at 92

Joe Sedelmaier, the legendary commercial director whose offbeat, character-driven humor helped reshape modern advertising, has died at 92. According to his family, Sedelmaier passed away peacefully Friday of natural causes at home “in his favorite chair.” For generations of creatives, Sedelmaier wasn’t simply a successful commercial director. He was one of the architects of modern comedy advertising itself. At a time when television commercials …