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Brooklyn cafe owner posts viral teary-eyed plea — and Joe Jonas rushes to help: ‘Small people can’t win’

Summary by New York Post
A Brooklyn coffee shop owner feared she'd be put out of business after learning a competitor planned to open up shop next door — then, her teary-eyed video went viral. TikTokers vowed to stop by next time they were in the neighborhood or city, while others promised to swing by the very next morning to support the small business and videos posted online show a queue of patrons snaking down the block, even in the pouring rain.

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New York PostNew York Post

Brooklyn cafe owner posts viral teary-eyed plea — and Joe Jonas rushes to help: ‘Small people can’t win’

A Brooklyn coffee shop owner feared she'd be put out of business after learning a competitor planned to open up shop next door — then, her teary-eyed video went viral. TikTokers vowed to stop by next time they were in the neighborhood or city, while others promised to swing by the very next morning to support the small business and videos posted online show a queue of patrons snaking down the block, even in the pouring rain.

·New York, United States
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Evie MagazineEvie Magazine

Joe Jonas Rallies Support For Struggling NYC Coffee Shop After Owner’s Tearful TikTok Goes Viral

In a plea that has spread across social media, the owner of Buddies Coffee in Williamsburg, Brooklyn, shared her sadness over a significant rent increase threatening the future of her beloved café. The video, posted on TikTok, quickly went viral. In the video, the owner, a woman named Rachel, tearfully explains that the sudden rent hike has made it financially unfeasible to keep the doors of Buddies Coffee open. Her caption read: "Happy start to…

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Evie Magazine broke the news in on Thursday, February 27, 2025.
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