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GPs told they must stop dismissing patient fears

Jess’s Rule mandates GP reassessment after three visits to reduce delayed cancer diagnoses affecting half of young adults, officials said.

  • Jessica Brady, a 27-year-old aerospace engineer, died in November 2020 from advanced stage 4 cancer after multiple GP visits in England.
  • Her delayed diagnosis followed more than 20 GP contacts over several months, with symptoms attributed to long Covid and her youth reducing cancer suspicion.
  • The NHS introduced Jess's Rule, urging GPs to reconsider diagnosis after three appointments without clear diagnosis or with worsening symptoms, formalizing a 'three strikes and rethink' approach.
  • Health Secretary Wes Streeting called Jessica's death 'a preventable and unnecessary tragedy' and said Jess's Rule will ensure thorough, compassionate care and help catch deadly illnesses early.
  • Supporters, including Paul Callaghan of Healthwatch England, stress rapid, consistent rollout of the rule, though capacity for specialist referrals will need expansion to handle increased demand.
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The Sun broke the news in United Kingdom on Monday, September 22, 2025.
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